Privacy policy

Serious Landscapes is a trading name of Ark Rubber & Resin Ltd, registered in England and Wales.
Company Number: 07889052
Registered VAT Number: GB129731503

Ark Rubber & Resin Ltd operates this store and website, including all related information, content, features, tools, products, and services, to provide you-the customer-with a curated shopping experience (the “Services”). Serious Landscapes is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with our Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood how we collect, use, and disclose your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, or can reasonably be linked to you or another person. Personal information does not include anonymous or de-identified data.

Depending on how you interact with our Services, where you live, and as permitted or required by law, we may collect or process:

  • Contact details: name, billing address, shipping address, phone number, and email address
  • Financial information: credit/debit card details, financial account numbers, payment confirmations, and other payment information
  • Account information: username, password, preferences, and settings
  • Transaction information: items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled, and past order history
  • Communications: any information you include when contacting our support team
  • Device information: device type, browser, network connection, IP address, and unique identifiers
  • Usage information: how and when you interact with or navigate our website and Services

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you when you create an account, make a purchase, or communicate with us
  • Automatically through our Services using cookies and similar technologies
  • From service providers that support our operations (e.g., payment processors, hosting, analytics)
  • From business partners or third parties, when relevant to your transactions or preferences

How We Use Your Personal Information

Depending on your interactions with us and which Services you use, we may use personal information to:

1. Provide, Tailor, and Improve the Services

  • Process payments and fulfill orders
  • Arrange shipping and facilitate returns
  • Manage your account and preferences
  • Send transaction updates and notifications
  • Customise your shopping experience and product recommendations

2. Marketing and Advertising

  • Send promotional communications (email, SMS, postal mail)
  • Display relevant ads on our website and third-party sites based on your interactions

3. Security and Fraud Prevention

  • Authenticate accounts and protect your information
  • Detect, investigate, or act against fraudulent or malicious activity
  • Maintain secure transactions and data storage

4. Customer Communication

  • Provide responsive customer support
  • Maintain ongoing business relationships and service quality

5. Legal Compliance

  • Comply with legal obligations and respond to law enforcement requests
  • Enforce our Terms of Service or investigate violations

How We Disclose Personal Information

We may share personal information under the following circumstances:

  • With Shopify (our e-commerce host) and other vendors providing operational services such as IT management, payment processing, analytics, fulfillment, and shipping
  • With business and marketing partners for promotional or advertising purposes, consistent with your consent and applicable law
  • With affiliates or within our corporate group to manage operations
  • With third parties when you authorize or direct us to do so (e.g., courier, social media integration)
  • In the event of a business transaction such as a merger, sale, or insolvency
  • As required by law to comply with court orders, government requests, or regulatory obligations

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes certain data about your activity to operate and improve the Services.

Information you provide may be transferred to and processed by Shopify and its service partners, including in countries outside your residence.

Shopify may also process personal information across multiple merchants to provide enhanced features and insights. In those cases, Shopify acts as a data controller responsible for handling your information and responding to related privacy rights requests.

For more details about how Shopify manages data, please visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal to exercise your rights.

Third-Party Websites and Links

Our Services may include links to websites operated by third parties.
We are not responsible for the privacy, security, or accuracy of external sites. You should review the privacy policies of any third-party websites you visit.
Links provided do not imply endorsement of their content or operators.

Children’s Data

Our Services are not intended for use by children under the age of majority in your jurisdiction.
We do not knowingly collect personal information from children.
If you believe a child has provided personal information, please contact us to request deletion.

Security and Data Retention

We use reasonable security measures to protect your personal information; however, no system is completely secure.
Information transmitted online may not be secure during transit.
We retain personal information only as long as necessary to:

  • Maintain your account and provide Services
  • Fulfill legal obligations
  • Resolve disputes or enforce agreements

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

  • Right to Access/Know - Request details about the personal information we hold about you
  • Right to Delete - Request that we delete your personal information
  • Right to Correct - Request corrections to inaccurate information
  • Right to Portability - Receive a copy of your data and request transfer to another party
  • Right to Manage Communications - Opt out of promotional emails (non-promotional messages will still be sent for orders or account activity)

Additional UK & EEA Rights

If you reside in the UK or European Economic Area, you may also have the right to:

  • Object to or restrict processing of your personal data for specific purposes
  • Withdraw consent where processing is based on your consent

You can exercise your rights by contacting us using the details below. We may require verification of your identity before processing your request. Authorised agents may act on your behalf if proof of authorisation is provided.

Complaints

If you have concerns about how we handle your data, please contact us first using the details below.
You may also have the right to lodge a complaint with your local data protection authority.
A list of EEA supervisory authorities is available here.

International Data Transfers

Your personal information may be transferred, stored, and processed outside your country of residence.
When transferring data outside the UK or EEA, we use recognised safeguards such as the European Commission’s Standard Contractual Clauses or UK-equivalent mechanisms to ensure your data remains protected.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
Any updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Serious Landscapes (a trading name of Ark Rubber & Resin Ltd)
Registered in England and Wales - Company Number: 07889052
Registered VAT Number: GB129731503
Email: support@seriouslandscapes.co.uk
Mailing Address: C/O Serious Landscapes, ArkMat, The Storage Centre, West Park, Wellington, TA21 9AD, United Kingdom

For the purposes of applicable data protection laws, Ark Rubber & Resin Ltd t/a Serious Landscapes is the data controller of your personal information.